Lin Dai owner of TAP Network, is a self-described nerd. He started his professional career in the first dot com boom while he was a student at Carnegie Mellon. Dai built one of the first social networks for teenagers called Kiwibox Media Inc. with about two million people on the website. After taking the company public, Dai moved to New York City and lived through the dot com crash and burn.

Dai went on to help major media companies such as Viacom and Alloy branch out into the digital advertising industry. After a few years in corporate, Dai itched to get back into the startup world and joined a mobile video social network startup called Keek, which he helped grow to 75 million users in about three years.

Today, Dai’s primary focus is running TAP Network, a blockchain-based network that powers an ecosystem that cuts out the third-party data merchant.


What’s wrong with the current digital advertising ecosystem?

No matter how you cut it in the current digital advertising ecosystem, Facebook and Google will win 99% of the business.

Every other media brand is struggling. Media companies need ad revenue, which is under assault from Facebook.

Part of the solution for media companies is diversification of revenue streams. A future mix of revenue could be ⅓ subscription-based products, ⅓ media advertising, and ⅓ commerce.

What does the digital advertising landscape look like today? 

The bulk of user data is aggregated by two companies: Google and Facebook. These companies leverage that data by providing it to third parties. These third-party marketers then use that data to advertise.

Advertising targeting runs over two sets of identities: a device ID (anything that happens on your phone they can target) and a browser ID (cookie or something that tracks you, and it doesn’t matter where you search). Your browser ID is tagged with something that advertisers can deliver advertising to. Hundreds of companies can collect your data through GPS location, different preferences you set, actions you take through browsers.

Advertising is very different today than its early days. Before it was like,  “we’re a shaving company and wanted to advertise on Men’s Health magazine!”

Now, advertisers are just buying programmatically. They don’t necessarily even see where their ads are, nor do they need to. They can target you, who they believe to be a potential customer, wherever you’re at. That’s fine in our eyes, as long as you’re giving them permission and are being compensated. But that’s just not how it works today. Multi-billion dollar companies are middlemen that allow marketers to take advantage of this data, and it’s not in the benefit of the individual nor the marketer.

While this model works, we don’t really see it as being sustainable. Most of this data is collected without a user’s permission, or at least the use of it by third parties isn’t explicitly approved by users.

The consumer is being targeted without their consent, and the intermediary is taking their commission regardless of a sale or not.

We’re imagining a way the consumer can delegate permission to a brand, and brands can understand their “opted-in” audiences better.

We started thinking about how we could create more value for users while also giving them ownership of their data. Part of that solution meant finding ways to collect data that is superior to what Facebook and Google are collecting. Also, we had to find a way to help make consumers aware of when their data is being arbitraged to monetized.

The last frontier for data is finding the actionable data that does a much better job of qualifying how an individual or audience will respond in the future. For example, if I’m Dominos, I can target people who liked a photo of pizza. But, if I can target people who liked a photo of pizza who ALSO purchased something from Papa John’s in the last 10 days, I’ve got a much higher quality audience.

The problem is getting people to willingly share that type of data.

Lin Dai TAP Network

How is the data collected by TAP superior to what Facebook and Google are collecting?

TAP members directly opt-in their purchase data, which is far more accurate than other behavioral data such as “likes” or interests on Facebook.

For example, if a consumer is willing to share how often and how much they spend at Domino’s every month, that’s far more accurate than if they simply “like” a photo of a pizza on Facebook.

Also, the major differentiator is TAP obtains first-party permission from the consumer directly on collecting the purchase data, as well as directly compensates the consumer in the form of rewards points or rewards dollars from brands. This is fundamentally different from major social network and internet platforms collecting and monetizing your data without direct compensation to you.

How does a company extract monetary value out of the data collected?

Accurate purchase data allows our network of brands and merchants to cater to specific deals and rewards to the individual consumer and generate higher ROI.

For example, a customer’s purchases greatly impact the value of their data. For example. if my purchase data and history indicates I’m a heavy traveler that travels 14 times a year and spends $20,000 or more annually on hotels and airfare, major hotel groups in the TAP Network will offer up to 70% off publicly available rates specifically to me next time I’m booking travel via the TAP booking engine.

TAP Network receives a commission on the sales generated and splits the majority of the proceeds in the form of rewards to the consumer.

Could you describe the marketplace for finding buyers for this data?

TAP doesn’t sell user data, ever. User data is secured and anonymized in the TAP system, and TAP works directly with brands and merchants who are looking to make offers to TAP rewards members that fit certain criteria or purchase patterns.

Perhaps a major pizza chain would like to offer a bonus reward to anyone that purchases $100 or more per month on pizza, or a streaming service would like to offer everyone who hasn’t used their service yet a trial offer. The data will be leveraged anonymously for building each campaign but never sold outside of the TAP ecosystem.

What incentivizes the merchant partner to partner with TAP?

Through offering Universal rewards, TAP Network encourages rewards members to actively shop with merchant partners in the network to earn rewards points.

Merchant partners generate additional sales from new and existing users, and can accurately measure sales revenue or frequency lift through TAP analytics.

TAP Network - Lin Dai

How does TAP plan to fix the digital advertising landscape?

If your data will be touched, you should be compensated. You should have full control over who has access to your data. You can say, it’s my data and I don’t want to share it with a specific brand or person. 

We started an experiment with Hooch, a rewards app that rewarded people with free drinks. They would get one free drink per week as long as they shared their purchase data.

We used the OpenFinance API, which allows them to connect all their credit and debit cards to us. Then, we’re able to scan their transactions and understand their purchases. For example, if you’re an active bargoer, and that data is supported by your transaction history, you’re a very valuable person to target for alcohol companies. They’ll reward you and compete for your business.

Drinks were a clunky denomination of rewards. We decided to evolve into a full rewards program where users could accumulate rewards points for anything from a $5 coffee or a $500 hotel room.

Rewards points is a concept many people already understand. They can easily convert $20 in TAP with vendors in the network.

Traditional rewards programs are designed to take advantage of the consumer. For example, if you fly enough, you can accumulate enough points for free stuff. The thing is 80% of users don’t really accumulate enough points to do anything with. We want to make rewards fairer and more accessible to the consumer. You can accumulate one single currency and spend it with hundreds of brands.

Have you guys raised capital yet?

Hooch developed the TAP technology and its network, and as of its Series Seed round has raised $7.8m. We are in discussions with VCs and strategic investors about a Series A round early 2020.

Where does blockchain come into play?

An overwhelming number of consumers started sharing their data. Our hypothesis was that only 20% of our users would share their data, but about 80% of people shared it. Blockchain came into play because we wanted to secure this data responsibly.

We wanted to allow users to delegate their data without sharing any personal information. It’s done with a token connection with the issuing bank, similar to how Mint and Acorn use similar APIs. We don’t record card numbers and names. They are not linked or traced back to you.

You’re assigned a blockchain wallet address, your pseudo-identifier in our system.

How do you guys make money?

We set up deals with about 250,000 merchant partners, travel, dining, hotels, retailers, eCommerce companies, etc.

When you make a purchase with them, it’s either tracked with a digital link or detected from the card. We can detect the wallet personally. Those partners pay TAP Network for driving that sale. About 50% of what we receive is converted into TAP Coin ( a stablecoin pegged to USD) and deposited into the user’s wallet. 

We wanted to build a project for the mass consumer, so their rewards have to be easily converted to something tangible they can use rather than some obscure confusing token.

If you’re a consumer, you’d download the Hooch app and link any number of debit and credit cards. The app starts detecting purchases. If you go to one of our partner merchants, let’s say Starbucks, we detect a transaction is made with that partner. Once the transaction is verified, the TAP Network receives a commission from that partner. Then, part of that commission is deposited into a user’s wallet.

**Editor’s note: The link included is an affiliate link that gets you $5 in TAP. **

On the merchant side, it’s all about owning the relationship with your customer. In the early Facebook days, Facebook would tell someone like Pepsi to bring their audience on the Facebook platform because they can do a lot of cool stuff like target them in different ways and learn so much more about them. Years later, they flipped the script. They changed their algorithm so companies could only reach a small % of their own audience and would have to pay Facebook to reach the rest. It’s one of the biggest corporate bait and switches ever.

Merchant partners are incentivized to build their own direct channels with their customer data.

What’s the future hold for TAP?

We have a plan to reach 30 million users over the next two years. 

We’re doing that by working with existing enterprises such as major media and entertainment companies to license and label our technology in their own name.

Every new digital advertising dollar that comes into the market, Facebook and Google take about 94 cents of it. Major companies are fighting over 6 cents of every dollar because the data Facebook and Google provide is very actionable.

We want to go to these companies and tell them we have a way to have their consumers send their data directly to them. They can white-label a rewards program in their own name within 60-90 days, which would take them maybe 2 years to build out internally.

We have our first white-label launch mid-November so that’s really exciting. It’s a company in the entertainment industry with 10m+ users. We want to scale to tens of millions of users very quickly.

We want to help usher in the second wave of consumers and do our part in bringing blockchain to the masses.

Thanks, Lin!


This article by Alex Moskov was originally published on Coincentral.com

Featured image credits: Coincentral

Grade school might tell you anything is possible. Complete and total decentralization, however, is not– at least sustainably.

The premise that decentralization is impossible hinges on the fact that decentralization “experiments” such as Bitcoin have approached towards degrees of centralization.

For example, Bitcoin’s Proof-of-Work (PoW) mechanism relies on many different nodes to “mine,” or verify and facilitate transactions. These miners are rewarded a portion of transaction fees and a shot at winning the Bitcoin block reward, which is currently 12.5 bitcoins or about $115,000– a not insignificant prize dished out about 144 times per day.

This has incentivized the creation of “mining pools,” or a collection of nodes that work together and divide the prize among the operators. Mining pools have taken what would otherwise be a decentralized utopia and coalesced a degree of centralization. The current state of Bitcoin mining is far from a single entity controlling the network with a  51% lion’s share, but it still highlights the downfalls of decentralization.

Blockchain pools - decentralization

Image Credits

There are cryptocurrencies that utilize different consensus mechanisms such as Proof-of-Stake and Delegated-Proof-of-Stake, and they manage to address some of Bitcoin’s drawbacks (such as high energy costs to mine), but they still leave the glaring decentralization issue.

A particularly noteworthy concept is that Bitcoin, a network with no single individual party dictating its future, has gravitated towards centralization on its own. Centralized entities may receive some flak in the cryptocurrency and blockchain community, but they are at least able to enforce and control certain elements, a task nearly impossible for a theoretical, fully decentralized entity

Do we really need full decentralization?

The core tenet of decentralization, at least among the common blockchain ethos, is that decentralization insulates the network from tyranny and corruption, a duo that has plagued human governance and economics since the dawn of organized civilization.

The same concepts that power Adam Smith’s “free market” philosophy that underpins modern economics encourage decentralization as long as every party is properly incentivized (mining rewards) and has access to somewhat similar resources (electricity, reasonable utility costs, etc) as the next.

The glory of today’s blockchains isn’t so much derived from the idea of a utopian decentralization, but more so as a rebellion against the status quo of centralized banks dictating the economy, individuals being tethered to the success of their government, and the ability for large tech corporations and banks to shut down financial accounts at will.

There are several degrees of “decentralization”, and even though not “perfect,” even smaller decentralization improvements can be disruptive to the existing “centralized” status quo. 

The goal is to figure out which areas will be impacted first; and which are the top use cases given the infrastructure’s properties (security, decentralization, scalability).

For example, think of the idea of a decentralized “Uber,” a popular thought experiment in the blockchain entrepreneurial community. When someone needs a car to pick them up, what would they prefer: a nearly immediate connection to a driver courtesy of an efficient centralized server, or waiting for minutes and potentially hours for the transaction to be verified and processed?

Final Thoughts

Although the push towards absolute decentralization is unfeasible, and in reality, decentralization benefits vary across use cases. Simply put, we don’t need decentralization for everything– centralization tends to work just fine for most things, and it shouldn’t be viewed as an enemy of what the blockchain movement seeks to accomplish.

Ultimately, blockchain is simply just another technology to be leveraged to solve certain problems.

Once upon a time, centralization was the solution to the disorganized chaos of the unpredictable. Our ancestors who lived in groups tended to live longer and better lives than individuals not in groups.

These groups evolved into tribes that utilizes some form of centralization (leadership, hierarchy, enforced order) that protected its members and utilized resources more efficiently. Eventually, tribes expanded and, however indirectly, ended up becoming countries that function using the same centralized mechanics.

Decentralization uses the evolution of the Internet and technological infrastructure to create systems that don’t require a centralized entity’s direct oversight. However, decentralized entities can only function within the scope of a centralized society.

Today’s projects are able to enjoy both the benefits of existing within the confines of a centralized society and the possibilities enabled by blockchain and the Internet. While full decentralization might be impossible, there’s no reason to fuss.


This article by  Vandrei was originally published by Albaron Ventures


Featured Image Credits: Pixabay

 

 

Blockchain and Art

Technology Meets Creativity

Some people say that technology is a form of art. With the recent boom of the blockchain art market, this is looking to be more fact than fiction these days. From digital kittens and meme trading cards fetching prices of over $100,000 to artificial intelligence (AI) driven artwork, blockchain technology has officially entered the art world.

Blockchain art consists of more than just slapping a piece of art online, though. There are a few things you should know about this emerging market and how it’s changing art for the better.

People are Creating Blockchain Art

There are a few different methods artists are using to incorporate blockchain into their work. Some artists are creating pieces in which blockchain is the subject while others are actually using the technology in their creations.

Collectibles

Currently the most popular form of blockchain art, collectibles like CryptoKitties and Rare Pepe trading cards have garnered a cult-like following. These digital pieces of art are directly created, stored, and traded on blockchain platforms like Ethereum and Counterparty.

Like Beanie Babies, the rareness of each collectible is what drives its value and price. You can easily pick up collectible blockchain art for as little as $5, but some pieces have price tags of over $100,000.

Blockchain-driven Art

Beyond collectibles, artists are finding other ways to utilize blockchain technology for their artwork. One example of this is the Scarab Experiment. The Scarab Experiment combines artificial intelligence (AI) with tokenized memberships to create one piece of art from the combined 1000 submissions of community members. Once you submit your art, you receive a tradeable Scarab token that gives you voting rights for what artwork the project includes.

Scarab Artwork

Current Scarab Expiriment Artwork

Plantoid is a self-replicating “life form” also driven by AI and blockchain, specifically Bitcoin and Ethereum. It’s a robotic plant with a DNA structure on the Ethereum network that interacts with the people that donate to it. Once it receives enough Bitcoin donations, the Plantoid enters the “reproduction phase” in which it puts out a call for artists and designers to create another Plantoid. The person that gets the bid must create another Plantoid following the same DNA rules as the Plantoid before it. In return, the creator receives the Bitcoin donations from the original plant through a smart contract.

Blockchain-based Art

Although not built with blockchain, there are numerous works of art that use the technology as inspiration. Recently, the first-ever publically commissioned Bitcoin monument was erected in Kranj, Slovenia. Citizens of the city submitted ideas for the monument via Facebook, and officials chose Bitcoin because of the region’s ties with the industry.

Blockchain has also influenced Bitcoin graffiti art, renditions of Satoshi Nakamoto, and even the Last (Bitcoin) Supper.

Art and Blockchain

You Can Track And Verify Art On The Blockchain

Perhaps more important than creating art is being able to verify that the art you purchase is authentic. The Fine Art Experts Institute (FAEI) in Geneva stated in 2014 that over 50% of the artwork that they examine are either forged or misattributed to the incorrect artists. With pieces in the fine arts market selling for tens or even hundreds of thousands of dollars, it’s important that you’re buying what you think you’re buying.

Similar to blockchain’s use in agriculture and supply chain, you can use the power of public immutability to maintain art’s integrity. To do so, some projects are working to tokenize art provenance. Blockchain art provenance is a method of proving the ownership of original creations via blockchain. It works like this:

  1. An artist creates a new piece and certifies it with a token on a blockchain.
  2. When you buy the artwork from the artist, they transfer the associated token to you.
  3. When you sell the piece, you transfer the token to the buyer.
  4. And so on, and so on.

The token transactions are stored publicly, so you, as a buyer, can easily track the entire history of ownership back to the artist. If the token doesn’t originate with the artist’s wallet, the artwork is a fake.

You can use this process for physical pieces of art as well as digital works. Because digital works are easily reproducible, associating them with tokens preserves their rarity which, in turn, retains their value.

Blockchain in Art Eliminates Middlemen…Once Again

As with most industries, the blockchain art market is best at making middlemen obsolete. Decentralized art galleries are popping up left and right giving most (if not all) of sale proceeds to the artists.

Curio Cards are GIFs and images tied to Ethereum in which artists receive 100% of their sales. Because the cards are on the blockchain, you, as an artist, can choose exactly how many you want to sell. There’s no need to worry about copying, forgery, or massive fees. This opens up a whole new world of monetization for digital artists.

Even with physical works of art, galleries are using blockchain. Maecenas is a decentralized platform that democratizes fine art. If you’d like to get involved with art investing but don’t have the bankroll to purchase a multi-thousand dollar piece, this platform is for you. On Maecenas, you can invest in a portion of artwork using the platform’s ART tokens. Additionally, to finance new pieces, galleries are able to list their artwork to Maecenas users at a fraction of the cost of what an auctioneer or loan would cost them.

Participate in the Blockchain Art Market

Whether you’re a collector, creator, or just a casual observer, art’s blockchain revolution probably affects you in some way. Even in this young industry, there are still plenty of ways to get involved and stretch your creative muscles.

Don’t let a lack of artistic ability stop you. Projects like Slothicorn, which provides a Universal Basic Income for all crypto art (including “shitty GIFs”), give you the support you need when first starting out.

Who knows? You could just become the first meme-making millionaire.


This article by Steven Buchko was previously published on Coincentral.com

About the Author:

Based in Austin, TX, Steven Buchko is the Executive Editor at CoinCentral. He’s interviewed industry heavyweights such as Wanchain President Dustin Byington, TechCrunch Editor-in-Chief Josh Constine, IOST CEO Jimmy Zhong, Celsius Network CEO Alex Mashinsky, and ICON co-founder Min Kim among others. Outside of his role at CoinCentral, Steven is a co-founder and CEO of Coin Clear, a mobile app that automates cryptocurrency investments. You can follow him on Twitter @TheRealBucci to read his “clever insights on the crypto industry.” His words, not ours.


Featured Image Credits: Pixabay

You may not realize it, but whenever you sign a traditional contract, you’re still taking a risk. The other party may not deliver. They may breach a non-disclosure agreement. Maybe you don’t receive your paycheck. Regardless, you have to huff your way to the courthouse and pay thousands in lawyer fees, just for the possibility of getting justice.

Sound paranoid? It’s more common than you think. At least 47% of all civil cases are contract-related, according to a study on 26 US states.

Blockchain, thankfully, has not just revolutionized our financial transactions. It’s made a breakthrough in law as well.

So How Does A Smart Contract Work?

A smart contract isn’t unlike its paper predecessor. It helps you exchange property, services, and currency. But unlike that hardly-enforceable paper stack just barely stapled together, this contract is a self-executing document.

In actuality, smart contracts aren’t exactly “new.” The term was invented by Nick Szabo in 1994. A scholar of both law and computer science, the reclusive Szabo has been involved in cryptocurrency since day one (check out his Bit Gold contribution). With smart contracts, he desired to remove the middleman, who traditionally played the role of the contract enforcer. Instead, he envisioned smart contracts to be like a vending machine.

Think about the procedure of a vending machine – it’s the simplest transaction you can make. You decide what you want and insert money into the machine. Once you click on the button or insert the code for the item of the same value, the machine automatically releases it. Smart contracts essentially work in the same way. These contracts automatically enforce themselves once certain conditions are met.

Nick Szabo

Nick Szabo

This way, the only individuals concerned would be those directly involved in the contract. There is no need for a lawyer, a notary, or any other go-between.

Smart contracts are encoded into blockchains, so they’re also decentralized. This aspect is what simplifies the process and throws out the middleman. Because the enforcer is now the code, you don’t need a lawyer to ensure the contract is executed correctly. Some people even add on a multi-signature (multi-sig, for short) component, which asks each party to sign before transferring funds or work. Even with the multi-sig component, you can ax the waiting time as the contract goes back and forth between all the parties involved. So not only do you save the headache and risk of being scammed by the third party, but the process becomes quicker.

After the contract is written and signed by both parties, it’s monitored by computers on the blockchain system. In most cases, the contract itself is public, and the parties involved are pseudo-anonymous (more on that later). In addition, there are certain triggers in the code. For example, when a service provider delivers the final product, the employer should pay in cryptocurrency. When the first condition is triggered, the funds are released automatically.

Ethereum: The Pen and Paper

So what technology do you even use to make or sign a smart contract?

Most contracts are built using Ethereum, a blockchain-based platform. Ethereum was first proposed by Russian-Canadian programmer Vitalik Buterin in 2013 and released in 2015. Each contract is executed using a Turing-complete Ethereum Virtual Machine. Yeah, we know that’s a mouth-full. This basically means that this program can simulate a computer. It doesn’t think per say, but it is expressive. It can “decide” things in an if/then fashion. This logic makes it perfect for smart contracts, which need to be able to function and execute commands with many variables.

This makes Ethereum fundamentally different from Bitcoin, which uses simple mechanisms to distribute money. Ethereum tends to be better suited to any transaction which requires multiple steps.

The Smart Contract: The Future of Everything?

From the outset, we can already see four primary benefits of the smart contract:

  • Independence – You don’t have to depend on intermediaries. This cuts costs, increases efficiency, and prevents fraud from a third party. Because smart contracts are decentralized, you don’t have to worry about bias from any governmental body, either.
  • Trust – There’s no need to trust a person, all you have to trust is the system. And if you know anything about blockchain, you know the system generally holds true.
  • Security – This ties in with trust. Think about it this way: If a thief wants to take your money, he’ll hack into your bank account. But because blockchain is decentralized – there is no one place to attack. A thief can’t just hack into your bank account. They would have to take over 51% of the network in order to control anything. Smart contracts, which are encoded into blockchain, are just as secure.
  • Speed – These contracts aren’t just secure or accurate – they’re fast. And it’s not just because it removes wait times for lawyers and notaries. Since the contract is monitored by the blockchain, the results are almost instant. It’s a completely automated process.

All of these things increase the cost-efficiency of smart contracts over traditional ones. But that’s not all.

As you can imagine, smart contracts aren’t just limited to the financial sphere. You can use them in government dealings, healthcare management, higher education course management, insurance, and real estate. Any situation that requires the trade of goods for services could technically make good use of smart contracts.

Smart Contract

How do smart contracts work?

And developed nations like the US and Europe aren’t the only ones who benefit. Citizens in countries like India, where getting a passport or visa could take months instead of weeks, benefit immensely. International business deals are suddenly simplified – making trade easier and more lucrative for everyone involved.

It’s likely that, in the future, any and all business will have a smart contract attached. On a global scale.

Smart Contracts in Action

Still not sure what smart contracts look like out in the wild? Here’s a glimpse:

You start your Saturday with a fender bender. We never said this was a glamorous journey, did we? Your bumper is dented. You call your insurance company and take a photo of the damage. You weren’t the offender – but you do have their details. The insurance agent logs your information and crash data into their blockchain-based system, which triggers a clause in your contract. You receive an alert. It’s estimated your repair costs and given you a supported service provider. Head there, and the bill will be taken care of.

So you go to the car shop. A new bumper has actually just arrived at the shop, and the ownership of the piece was transferred to the shop through – you guessed it – a smart contract. Unfortunately, their shipment of air filter replacements was delayed, but not to worry. The money won’t be transferred to their supplier until the shop receives it. Smart contracts and supply chain in action.

We could go on, but we think you get the gist.

What Could Go Wrong?

“Smart contracts can’t be perfect! What if someone is penalized for a small mistake? It surely can’t be hack-proof!”

Smart Contract Security

How secure are smart contracts?

While human error is a valid critique of the system, a smart contract won’t necessarily take you to court over it. Funds may not be released, or an employer might be automatically refunded. Human errors will happen, on the blockchain or not.

Mistakes in code or human error with security (giving away your private keys) can also lead to hacking or theft. The code is so complex, that sometimes contracts become vulnerable to hackers.

For example, the ICO KICKICO lost $8 million after a smart contract breach in July. But the most notable hack occurred on the DAO (Decentralized Autonomous Organization) in June 2016, in which the hackers made off with $50 million. This led to a split, or hard fork, of Ethereum Classic (ETC) to Ethereum (ETH) in an attempt to make the platform more secure.

Those sound like pretty hefty sums – but are they really? In 2017, consumers in the US lost almost $17 billion from identity theft alone. (Of course, you can soon protect your identity with blockchain tech, too.)

It’s probable that blockchain and smart contracts – despite human weakness – are the answers to our traditional system woes. Blockchain technologies still offer more protection. It’s the difference between a regular padlock and a Schlage deadbolt…or having no lock at all.

“Fine, but aren’t there limitations? If it’s all public, there’s no way to store sensitive data.”

That’s true – but not for long.

There are at least two major projects tackling privacy and “secret contracts” – Enigma and Wanchain. A secret contract is a smart contract that allows for sensitive data to be stored securely, even as it is validated using blockchain technology. In order to preserve user privacy, Wanchain uses ring signatures and one-time address generations for their smart contract transactions. This keeps identities anonymous.

As problems pop up with smart contracts, so do solutions. Whether talking about Bitcoin or smart contracts, Szabo, Satoshi, and Buterin were all interested in upgrading an inefficient financial system. Regardless of whether the solution lies in Ethereum smart contracts, or another platform, the core blockchain technology is essential to the future of FinTech.

Project Enigma

Enigma Homepage

For the Time Being

In fact, the biggest problem with smart contracts isn’t really about smart contracts at all. The problem is many governments don’t understand them – and don’t know how to regulate them. But that’s changing. The US state of Tennessee passed a bill this year to recognize smart contracts as legally binding. Canada’s in on it, too. In early 2018, they began trials to use smart government contracts. As the benefits become more evident, it won’t be long until the rest of the world jumps on board.

But why wait for them to catch up? You can start using smart contracts today – or you can learn to code your own.


This article by Kelsey Ray was originally published on Coincentral.com

About the Author:

Kelsey Ray Banerjee is a professional content writer and digital marketer specializing in blockchain, forex trading, and sustainability. When not writing, you can find her traveling, reading, or on Twitter. Her website.


Featured Image Credits: Pixabay

 

Brock Pierce is seemingly everywhere in the cryptocurrency and blockchain space.

One can trace Pierce’s fingerprints on a dizzying amount of industry-shaping events. Today, Pierce is still behind the steering wheel of some of the space’s largest happenings and projects. Pierce is currently the Chairman of the Bitcoin Foundation, a co-founder of Block.one, EOS Alliance, Tether, Mastercoin, and Blockchain Capital, and advises companies like BitGo, DNA, and Patrick Byrne’s tZERO.

2019 is already shaping up to be a big year for the billionaire master storyteller, with his plans to relaunch the infamous Mt. Gox, a cryptocurrency exchange hacked for about 740,000 bitcoins (~$2.664 billion) in 2014.

Pierce’s reputation is built on years of entrepreneurship and venture capital, cryptocurrency and blockchain evangelism, being what Rolling Stone calls “[the cryptocurrency] world’s first cult leader”, being a blockchain billionaire, and amusingly enough, a child actor in Disney’s 1992 classic The Mighty Ducks.

Although Pierce may have retired from the acting world at seventeen, he still holds a flair for storytelling and showmanship, placing much of his focus on nurturing and growing a young, but flourishing cryptocurrency sector.

We got the chance to interview Brock Pierce regarding his thoughts on the growth of the space, cryptocurrency entrepreneurship, Bitcoin, gaming and blockchain, Puerto Rico, Seasteading, and the McAfee Campaign.

Brock Pierce

How does entrepreneurship in the blockchain & cryptocurrency space differ from the more traditional startup world?

I guess one of the main things you realize when you work as an entrepreneur is that it’s long days, long hours. When you start working as an Internet entrepreneur, the world is moving at a million miles an hour and is changing rapidly.

Crypto is just a further acceleration of that. It’s like a billion miles an hour. It’s more difficult than any other space that I’m aware of just because of the speed of change. This industry is moving so rapidly. What would be more realistic? The Internet took 40/50 years to get to where it is today. We’re moving probably about three times faster. We’re basically the speed of the Internet times Pi.

The evolution has been crazy to watch. Especially during the ICOMania in 2017-2018, which added another element of acceleration. So many random companies were popping out of the ether and raising millions to build projects of either world-shattering or completely dubious value. 

A good thing is that the ICO market has had a nice correction. We needed to slow down a little bit. We were getting in front of our skis, as they would say.

It’s been interesting to see how so many cryptocurrency and blockchain entrepreneurs have become very public figureheads for their projects.

The figurehead is normally the storyteller. In a band, you’ve got the lead singer, I prefer to use the term conductor. The figurehead is normally the conductor and the storyteller. It’s often lost in most Silicon Valley startups, the importance of storytelling when most people are thinking about they assemble their team and the critical functions that the team needs to be successful. Storytelling is normally not on the list.

It’s almost a lost art, but when you start looking at projects that are successful versus those that aren’t, you’ll find that there’s a common thread and that common thread normally involves a good storyteller.

What’s a day in the life of Brock Pierce look like?

These days, I get up by 6:00 AM, meditate, journal, Yoga. I’m trying to get all that stuff done by 7:00 or 8:00 in the morning, all of my morning rituals. Then I work long hours and rinse, repeat.

Often, I’m on a plane. If you take just the last month, I was in Puerto Rico. Then I was in Vegas for one night, LA for one night, New York for one night, LA for one night. West Palm Beach for one night, Miami for one night. London for one night, Versailles for one night. Normandy for one night, Paris for one night, DC for two nights. New York for one night, LA for two nights, Tokyo for three nights. This is often how I roll.

How do you keep your brain narrowed and focused on producing at a high level every single day, especially with all the travel?

It’s all training. I’ve been doing this a long time.

Brock Pierce

Do you think there’s going to be a make or break type moment for cryptocurrency in 2019/2020, and if so, what would you hypothesize it would be?

Well, I don’t see a break happening. I only see a make.

We’re in a bear market, but we’ve been in bear markets before. This is kind of like a regular cycle. Remember the price of cryptocurrency is the primary barometer of sentiment. It has very little to do with fundamentals. The fundamentals of the ecosystem have been consistent and up and to the right. Number of users, number of entrepreneurs, amount of capital coming in, all of it. Transaction volume, pretty much everything has consistently been up and to the right, sometimes accelerating faster than at other times.

The foot is off the gas right now versus pedal to the metal. We’re still moving forward even though the price might be down.

We go through these cycles and it’s very necessary because what happens is when the price rockets, the mentality of the ecosystem is “when moon, when Lambo”? That is not what we are or how we want to be represented. Whether people realize it or not, we are building the technology framework that’s going to change the world and hopefully make it a much better place. The outcome will be determined by the quality of the people that do it.

Do we want “when moon, when Lambo” mentality being the designers of the new world or do we want it to be people of high integrity that are hunkered down and doing the work to build the necessary infrastructure to build a better future for all of us?

We need these corrections because they act as a cleansing or purging event and it gets everything out of the industry that is not in resonance with what we’re doing and what we’re building. I for one am very happy the market is down because the market is now becoming rational again and the people that are not operating with integrity are disappearing because they don’t see a quick buck anymore. What’s left are the true believers and the people that are here to change the world.

Let’s assume that we continue on this current trajectory. How do you see your average non-technical person interacting with cryptocurrency and blockchain solutions on a daily basis within the next few years? 

Remember, this space has only been around 10 years and very few people were working in it 10 years ago. You can count them on two hands. It’s really only been the last six or seven years that you’ve had any critical mass of people working on things and that mass has obviously expanded exponentially over these last six, seven years.

We have a lot of really talented people all over the world focused and participating. The Internet, as it was being developed over the 60s, 70s, 80s, and 90s, wasn’t usable to consumers until 1995. In 1995, Netscape was created. The Internet was not usable to average people until you had an internet browser, until you had an email client until you had search engines and content and things to consume and things to buy. Until you are at a critical mass of infrastructure, until the bridges, the roads, and the tunnels had been built, it was not ready for mainstream.

Crypto has been in a very similar state. I think we’ve now had our Netscape moment and that was with EOS. I believe EOS is our Netscape. EOS is the first scalable blockchain that has low latency, meaning it’s fast, and no fees on to the consumer, meaning no friction. I think we’ve had our Netscape moment. You remember when Netscape launched, no one recognized its significance until you had the benefit of hindsight, meaning a few years later. I believe we’ve now had our consumer internet moment. This is the equivalent of when the Apple iPhone came out and the app store. We’re in the beginning stages.

The first apps in the app store are early, they’re not where it’s all going to end up. I’m also not saying that EOS is definitely the future. I’m entirely chain agnostic and there’s a lot of generation three protocols that are going to come out that are scalable and fast and things of that nature.

Ethereum will have an upgrade at some point. I’m just saying it was first and keep in mind there was Netscape, Internet Explorer, Safari, Chrome, Firefox, Brave, ETC. There will be a number of browsers, to use that analogy. I think we’ve had our consumer moment and so, I think that’s now. I think over the next year or two or three, we’re going to see meaningful consumer adoption because we now have systems that can scale and can deliver that now.

There’s still a handful of other things that need to be improved. User interfaces, but that’s getting better as more marketing people and designers come into the space. It’s not just great engineers anymore and great cryptographers.

Obviously, to get mass consumer adoption, you need things that are consumer usable and you also need applications that appeal to the masses. The three categories where I think we’re going to see the first killer apps emerge are going to either be in social, things that are going after Facebook and Instagram or it’ll be in messaging, things that are going after WhatsApp and Skype or it’s going to be in gaming.

I think those are the three areas where we’re going to see the first sort of killer apps emerge that deliver meaningful scale to blockchain. I think that we’re going to see our first app this year hit a million users.

This bear market has many projects laying off significant amounts of their staff, if not shutting down completely. Do you have any words of wisdom for any entrepreneurs in the blockchain and crypto space?

Have faith. You’re in the right space at the right time and most likely doing the right thing. A poem comes to mind. The poem by Rudyard Kipling and the poem is known as “If”:

If you can keep your head when all about you   

    Are losing theirs and blaming it on you,   

If you can trust yourself when all men doubt you,

    But make allowance for their doubting too;   

If you can wait and not be tired by waiting,

    Or being lied about, don’t deal in lies,

Or being hated, don’t give way to hating,

    And yet don’t look too good, nor talk too wise:

If you can meet with triumph and disaster and treat those two imposters just the same, it feels like an appropriate poem for everyone. For anyone that hasn’t read it, maybe that’s the best piece of advice I can give everyone today.

Having a very Zen-like or stoic resolve and ignore the explosions around you. Just keep focusing on what’s going on in front of you.

Exactly, be present, stay present.

Pierce

The intersection of gaming and blockchain has been very interesting to follow. Why would now be the best time for game developers to start building as opposed to a few years ago?

You didn’t have the infrastructure a few years ago. What kind of game are you going to build on a blockchain a few years ago? The only thing that was done recently that had any success was Crypto Kitties, and Crypto Kitties couldn’t scale.

What type of video games do you expect to see that are supported by blockchain? Would it be like your typical Fortnite and World of Warcraft on blockchain? Would it just be more of an NFT solution?

It definitely won’t be Fortnite or World of Warcraft. Those games take years to develop. Those things won’t happen on blockchain for some time. They’re going to be more simple games. Things like Crypto Kitties, things with NFTs. Gambling games, we already have a lot of adoption there. You’ve got the gambling side and we’re going to have more and more and more of that, but then you’re also going to have casual games, but I also think we’re going to see something where gambling games and casual games converge.

I like to call that category “reward-based gaming”. It looks like a video game and it doesn’t look like a gambling game, but you’re actually earning things of value. Things like trivia games. A lot of the same stuff that you see that’s popular on mobile today. They’re going to be simple because these are the things that you can turn around and crank out quickly.

We’ll see hundreds of simple games, most of which will fail, but we’ll end up with a few hopefully killer apps and by playing the game, you earn value. You’re collecting coins, think Farmville, stuff of that nature except for those coins have value like in games like World of Warcraft. The games need to be designed so that people want more of them and there has to be a reason why we would buy and sell them, the utility or whatever else.

It’s basically the industries I’ve worked in most of my life, which is gaming and specifically, marketplaces around gaming and game currencies.

I was the biggest market maker of game currencies in the world. I built a supply chain of 400,000 people in China to play games professionally to mine digital currency. I’ve done $20,000,000 worth of sales in that business.

That’s pretty much where my crypto roots are as well. I was selling Runescape items and gold for real dollars at like 12 or 13.

That was my business. I was doing that for RuneScape and every game.

Were you using Chinese bots?

I taught the Chinese how to do that. I’m the guy that taught the Chinese.

It’s funny to think about how many people that used to play World of Warcraft and RuneScape eventually got in cryptocurrency and general internet entrepreneurship. What were some of your favorite video games while you were growing up?

I was a pro gamer, so I played every game I could get my hands on as a kid. I was also a mall rat, so I loved hanging out in arcades back when they still existed. I’m dating myself now, but Mortal Kombat was probably my personal favorite in terms of arcade games. The one that I played in a lot of tournaments, but I love role-playing games more than probably anything else.

The Final Fantasies and everything else. I also played a lot of card games, things like Magic the Gathering. The first persistent games were coming online. I played a lot of Everquest, World of Warcraft, things of that nature.

Pierce

So, you guys are looking to bring back MtGox from the so-called abyss. How are you guys planning to go about doing that? I’m very curious about the actual process of rescuing funds.

How do we plan about going and doing that? There’s a couple of priorities here. Number one is that there are 24,000 victims that have filed claims with the bankruptcy trustee in Japan. There are 24,000 victims that made an early bet on Bitcoin back in the day and they’ve been deprived of the benefits of having taken that risk and their money’s been locked up in a bankruptcy process for five years now. Number one on the list of priorities is getting them that money and that bitcoin as quickly as possible

What does the actual task of recovering the funds look like?

MtGox lost 850,000 bitcoin. They found 200,000 of those, so there’s still 650,000 missing bitcoin. Now of the 200,000, the bankruptcy trustee sold about 50,000 of them for $630,000,000. The MtGox estate today has about $630,000,000 and about 150,000 bitcoin. That cash and that coin needs to be distributed to creditors, the victims, as soon as possible.

How about the bitcoin that’s not on the table, are there going to be any efforts to recover that or is that something that is beyond the immediate scope of the MtGox uprising?

I’d say that one more step down the road. The number two thing that needs to happen to get that money paid out is a simple rehabilitation plan, a CR plan, that needs to be approved by the bankruptcy trustee. That’s number two. Number three is that CoinLab filed a lawsuit against the MtGox estate for $70,000,000 back in 2014.

That lawsuit was a frivolous lawsuit in my opinion because they breached their contract and failed to perform. In addition to that, they embezzled $3,000,000 of Mt. Gox customer money. The firm that failed to perform was in breach of contract and embezzled $3,000,000. It’s suing MtGox for $70 million. Does that make any sense to you? It’s insane. The gall to do something like that is crazy.

Now, fast forward to today. Once CoinLab realized that it’s coming out of liquidation and going into civil rehabilitation and that the value of the bitcoin has gone up so much and that there are $630,000,000 there, they’ve amended their lawsuit and now they’re claiming they’re owed $16,000,000,000 ($16 billion). They want all of the money.

They’re basically saying that if MtGox had stayed in business and if MtGox had not canceled their contracts from which they were in breach, and have they not embezzled the money which they chose to do, had they actually performed and done something which they did not, they believed their company would be worth $16 billion today.

They believed that they would be bigger than Coinbase. The only thing that I’m surprised by is why they’re not saying they’d be Facebook or Google or both. The gall to make that statement is out of this world. They’re claiming that they’re owed all the money and creditors should get zero. They believe that 100% of the money should go to CoinLab. That needs to be addressed. They need to be stopped.

One way we’re stopping it is I bought the MtGox equity in 2014. It looks to me like I own 100% of MtGox. As the equity holder, it looks like I would be entitled to $700,000,000 or $800,000,000 of excess capital. I want all of that to go to the creditors.

We want the creditors to receive all that cash and coin as quickly as possible. Call it the good guys. On the other side of the house, you’ve got CoinLab that did nothing, stole money and breached contract and they’re saying they deserve everything. Let’s call them the villains.

It’s very Joseph Campbell-esque.

This is a Joseph Campbell story. This is why I’m getting involved. It’s because MtGox, you had the rise and the fall, and the story is not over. We have the power as an industry to write the end of this story. How do we as an industry want the story to end and I would say let’s write a Joseph Campbell ending.

The rise, the fall, like a phoenix rising from the ashes, the rise again. Let’s stop the villains. Let’s stop the bad guys from taking all the money and as an industry, this is our Lehman Brothers. This is our Bear Stearns. Let’s show that we’re different than the old financial system. Let’s show that we’re better than the old financial system. Let’s get creditors all their money back and demonstrate that we’re resilient as an industry and we’re still standing.

It’s a very hot topic, especially recently with this whole Quadriga exchange scandal.

That’s the other piece, let’s raise the bar. Let’s raise the bar and operate this exchange as a lighthouse, as a demonstration of best practices of how exchanges should operate today so that this story that has continually plagued our industry, even quadrangle, as recently as now, Cryptopia, but this has been going on.

This story is happening over and over and over again, and the technology is there. The tools are there, the skills are there to prevent this from happening going forward. For one, decentralization of the custodianship, noncustodial exchanges. We can do that with the crypto. This shouldn’t be happening anymore. Multisig, this most recent one. You didn’t even use multisig. What is going on here? It looks intentional.

It looks very suspicious because we should all know better at this point. It’s time as an industry that we stop tolerating exchanges that do not implement the current best practices. This needs to stop.

A lot of people that are storing their cryptocurrencies aren’t even aware of what types of measures are taken to protect their money. A single person, unfortunately, passing away with the keys to $190,000,000 or whatever the amount was, it’s bonkers and it’s definitely not winning any points from a mainstream audience.

Most people got their introduction to Bitcoin through the MtGox story. That’s how people learned about the industry. They think it’s used for drugs or it goes up and down a lot and it’s really risky and not safe and it’s always getting hacked.

That’s the perception of the average person because of the MtGox story and the stories like it that have continued to plague our industry. It’s time to bring that to an end.

Number one, creditors, the victims, the 24,000 creditors, getting them that cash and coin as quickly as possible.

Number two, stop CoinLab. Stop the villain.

Number three, establish a foundation on behalf of the creditors governed by the creditors to pursue the recovery efforts of going after the missing coins and pursuing any and all claims to get creditors what they deserve. You get the victims what they deserve.

Number four is to relaunch the exchange.

Remember when Bitfinex got hacked? Bitfinex was able to pay off their creditors through the proceeds of operating the exchange. If MtGox had been operating for the last five years, creditors might have already been made whole. Let’s not let another five years go by. Let’s get this thing up and running quickly.

It’s my belief that this story, the creditors are the most important piece, 24,000 creditors, but we’ve all been victims. Anyone that’s ever held a bitcoin is a victim of the MtGox hack because MtGox getting hacked has set back our industry by one or two years. Every time there’s another one of these hacks, it sets back, and it damages the public perception of the work that we’re doing. What’s good for Gox is good for the ecosystem in my opinion.

What would you say would be the biggest hurdles in building back that Gox brand beyond reimbursing the creditors?

Building a best in breed, best in class exchange that has solved for the custodianship of the coin so that you can’t have the money stolen again. Then getting people to trust it again. That’s obviously a long process. Clearly, people have been burned. We’ve all been burned, but there’s a bit of a redemption story here.

Pierce

Brock Pierce, Could you tell us a bit about how things are going in Puerto Rico?

Things in Puerto Rico are moving along. More and more amazing people are showing up with intellectual capital, human capital, financial capital, spiritual capital, and good intentions. Little by little, we’re making progress. You now have a number of angel investors in Puerto Rico, which had never been the case previously. You have a number of mentors that have built successful startups in the past that are there to help each and inspire the next wave of entrepreneurs.

There had never been any startups in Puerto Rico that had raised even a million dollars historically. Two startups raised over a million bucks last year at the second app. I think we’ll have a number of more this year. There’s a whole startup ecosystem emerging, and this is Puerto Rican entrepreneurs.

Puerto Rican people are so talented. Puerto Ricans have more bachelor’s degrees per capita than anywhere else in the United States. They’re the most educated on average. They also have more artists per capita than anywhere in the United States. meaning they’re very creative.

Puerto Rican people have talent. It’s a place we should all be spending more time. Puerto Rico’s main export is humans, human capital, but most of it ends up in San Francisco or in New York because there’s not enough opportunity in Puerto Rico. This has been this sustained brain drain where the most talented Puerto Ricans are continually leaving because they don’t have the tools to do what they want back home. That’s starting to change and hopefully continues to.

Especially with the digital revolution where you can pretty much start a multimillion-dollar company just from your laptop, no matter where you are. What are your thoughts on Seasteading and a self-sustaining autonomous blockchain built economies?

I love playing around with new forms of governance. I spend a lot of my time thinking about nation building. I’m friends with Patri Friedman, Milton Friedman’s grandson who started Seasteading. Randy, who was the CEO of Seasteading up until maybe a couple of months ago, has been living in Puerto Rico with us. I’m a very big fan of the Seasteading process.

The concept itself is fascinating, especially with the beauty of the internet connecting everybody, even if you’re pretty much nowhere. I’m just curious about your thoughts on McAfee’s campaign to become president.

I introduced John McAfee to Bitcoin. I think that’s what he’d tell you. John’s an extraordinary guy, very interesting. He has lived one of the most extraordinary lives and has certainly been a big and very public advocate for crypto and the things that we’re doing. If you get the pleasure of hanging out with him, you will be thoroughly entertained.

Pierce

You’re known to be fairly accessible for virtually anybody who’s very interested in the cryptocurrency industry. I always see you at conferences chatting up with the crowds an all sorts of other events. 

I make a point of being accessible. I give talks at conferences and I hang out for a couple of hours afterward always. Over the course of my entire life, every major speaker gives a talk and they exit out of the back door. I’ve only seen a couple of people in my entire life that doesn’t do that.

It’s a very unique aspect of the cryptocurrency space as well because you have a lot of the people that are doing the innovating are also engaging in building the community up. It’s awesome to see.

That’s what separates us from the old world is we’re building communities. That’s what this is. The technology is not what differentiates one project from another. It’s open source, copy paste.

What separates one project from another is the quality of its community and the stewards that help support it. Those stewards putting their community first, not themselves. That’s what separates us from the old world because we’re building open source systems with open hearts and open minds

What’s the next piece of the puzzle for you in your projects and how can our readers help out with any of the things that we’ve talked about today?

If you’re a Gox creditor, come to Gox Rising and sign up so that you own some of the new exchange and be informed. If you are not a Gox creditor, keep doing what you’re doing. It takes teamwork to make the dream work. It takes all of us and all the work that we’re doing.

There are so many ways that each and every one of us can contribute in our own unique, special way. Let’s change the world and make it a better place.

Thank you for your time, Brock Pierce! 


This interview with Brock Pierce was originally published on Coincentral.com

About the Author:

Alex Moskov is the Editor-in-Chief of CoinCentral. Alex also advises blockchain startups, enterprise organizations, and ICOs on content strategy, marketing, and business development. He also regrets not buying more Bitcoin back in 2012, just like you.

Featured Image Credits: Coincentral

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